hold message - why use an on hold message?

Imagine if you could employ a salesperson to work for you 24 hours a day, 7
days a week, 365 days a year and you only had to pay them £35 a month!!!
Not only that, they wouldn't complain, take sickies after a heavy night out or
most importantly ask for a rise! Well now you can have exactly that through
our powerful on hold messages. Not only that, it will keep callers holding
longer and will improve your company image, all from £35 a month.

Sounds too good to be true doesn't it! Well this is how it works, we will let you
be the judge;

Firstly it improves your company image, and we all know first impressions
count, when you put a caller on hold listening to an on hold message it instills
confidence that you are a professional company who will provide them with a
quality product and service. This means you get more customers hence
increasing your profits.

Secondly it advertises ALL your products and services, one of the worst
mistakes in business is to assume that all of your customers know all of your
products and services. Once your callers find out about your other products
and services they can purchase them, increasing your profits, it's that simple!

Thirdly it keeps callers on hold longer! If you keep your callers on hold
listening to silence, beeps or the dreaded "greensleeves" most of them will
hang up after 30 seconds and will probably call one of your competitors! We
know that 88% of callers prefer on hold messages to all other options and
that they will stay on-hold up to 20 times longer, hence you get more callers
getting trough which means you get more sales, increasing your profits. We
told you it was simple!

To show how incredible this product is, take a look at some research that
USA Business Phone Today have produced. They conducted a survey to
determine the effects of putting callers On-Hold. The people surveyed were
routine callers, seeking information from the USA business telephone today
centre in Washington D.C.

Each caller was placed on hold for a minute then was answered with same
message “thank you for waiting. Would you mind telling me how long you had
to wait on hold?”
We think the results speak for themselves and prove you can’t afford not to
use on hold messages

Group 1 10,000 callers were placed on hold, for one minute, in silence
52% of callers had dropped off the line
27% estimated the on-hold time to exceed 5 Minutes
18% estimated the on-hold time to exceed 3 minutes
3%   estimated the on-hold time to exceed a minute

Group 2 10,000 callers were placed on hold, for one minute, listening to an
on hold message
2%   of callers had dropped off the line
1%   estimated the on-hold time exceeded 2 minutes
16% estimated the on-hold time to exceed 1 minute
81% estimated the on-hold was less than a minute

As you can see it's not rocket science, if you want to increase sales as well
as improve your image and reduce caller hang ups then an on hold message
is for you!